In the domain of cosmetics, “emotional ingredients” are intentionally woven into formulations to craft a positive emotional experience for users. These deliberate components encompass fragrances, texture enhancers, emollients, and colors, either individually or combined, aiming to evoke specific emotions and amplify the overall pleasure of using the cosmetic product. The emotional dimension plays a pivotal role in shaping consumer satisfaction, influencing perceptions of the product’s effectiveness, and nurturing enduring brand loyalty. Cosmetic companies strategically invest in research and development to engineer formulations that not only deliver tangible benefits but also offer a gratifying and emotionally enriching user experience.
