Zoomers showcase an extraordinary ability to redefine personal and social identity across physical and digital realms. Simultaneously, this tech-savvy generation is transforming beauty trends, prioritizing personalized experiences, authenticity, diversity, and sustainability. With a focus on natural beauty and eco-friendly products, they navigate the digital landscape, emphasizing informed choices and experimenting with personalized DIY beauty. Their minimal makeup inclinations and enthusiasm for augmented reality beauty simulations underscore a conscious transformation of the beauty landscape.”
